CUMMINS LABEL’S CUSTOM LABEL DESIGN CAPABILITIES AND ADVANTAGES
For over 40 years, Cummins Label has provided custom pressure-sensitive labels printing services to clients from all sectors of the economy such as food and beverage, craft beer and wine, health and beauty industrial and commercial, shipping and transportation, packaging. We work with small businesses and Fortune 500 companies alike to produce high-quality, custom-pressure sensitive labels.
Cummins Label produces custom labels for:
- Beverages (sodas, teas, kombucha, etc.)
- Health and beauty
- Warnings and advisories
When you work with Cummins Label, you benefit from an experienced team that will support you from concept through production.
Learn more about our services, including our process, art department, and printing technology!
The Cummins Label Process
Cummins Label is committed to working with customers throughout every aspect of the custom label printing process. Whether you’ve already conceived of and designed a perfect label for your business and/or project or whether you want to start the process from scratch, our team can help.
Check out this outline of the Cummins Label process to get a better sense of our services.
- Combined Pricing
- Inventory Control
- Blanket Orders
- Plate Making
- Color Proofs
- Die Lines
- Bar Codes (Static and Consecutive Numbered)
- End Bracket Pricing
- Custom Materials
- Quick Ship Materials
- 10 Color Flexo Printing
- Screen Printing
- Digital Printing
- Foil Stamping
- Specialty Papers
Our Label Printing Options
To create an eye-catching label, it takes high-quality printing technology. As you collaborate with the customer service, art, and purchasing departments at Cummins Label, you’ll get a better sense of what printing technology would best lend itself to your product label. We take all aspects of your label, including order size and color complexity, into account when we recommend a printing option.
Here’s an overview of each printing option we offer — from the newest printing technologies to centuries-old practices, each option offers distinct advantages.
10 Color Flexo Printing
10 Color Flexo Printing Presses represent some of the newest, best technology in the world of printing. When you want color matching or the option to print on a variety of surfaces, 10 Color Flexo Printing is unparalleled.
Without getting into the nitty gritty of ink density and spectrophotometer color matching, the simplest explanation of 10 Color Flexo Printing involves the number of print decks.
The more print decks you have in a printer, the more options you have for color. By using a 10 Color Flexo Printing Press, we can effectively print in high definition, capture opaque white color on clear materials, and obtain excellent vibrancy.
10 Color Flexo Printing also enables us to print on a range of surfaces, so we can customize your label exactly to your specifications. With this advanced technology, we can effectively print barcodes, timing marks, and much more on both sides of your label.
For high-quality, multi-dimensional labels, we usually recommend 10 Color Flexo Printing.
Screen printing is an excellent option for vibrancy, durability, and versatility. The screen printing process involves forcing ink onto a surface through a prepared screen, as opposed to printing it directly into the material.
Advantages of screen printing include:
- Durability — screen printing ink is thick by nature, allowing it to withstand more stress. For any outdoor-related products, this durability is key.
- Economies of Scale — for bigger orders, screen printing makes sense because it requires creating screens for each color involved. For smaller orders, this can be cost-prohibitive.
- Finish Quality — vibrancy is the name of the game for screen printing.
- Versatility — screen printing can be used with nearly any surface so long as it is flat.
To learn more about screen printing services, give Cummins Label a call today!
Digital printing is a newer technology, and it can be especially helpful when you need fast turnaround on an order.
Advantages of digital printing include:
- Fast Turnaround — because digital printing does not require creating a special plate, we can print quickly and directly onto the material.
- Affordability — not needing to create special plates for each color also means you save money throughout the process.
- Short Run Label Options — if you need special holiday product labels or other short run labels, digital printing makes the most economic sense.
- Revision Capabilities — with digital printing, your custom label possibilities are endless. Plus, you can more easily make tweaks.
If you think your business could benefit from digital printing, contact Cummins Label today!
The Benefits of Custom Labels for Business
Creating a custom label for your product might seem like a miscellaneous expense. Shouldn’t you put more time and resources into the quality, production, and marketing of your product first?
While these aspects are all important, having a high-quality label is non-negotiable to the success of your product.
Customers use labels more than anything else to inform them about your product and to ultimately make a purchase.
When you invest in custom labels, you benefit from:
1. Having a Point of Contact With Your Customer
Think of your custom label as like a website for your product — it gives consumers all of the information they need about ingredients, taste profile, company mission, and anything else you want to convey. You can’t magically appear next to each consumer and whisper as sales pitch in their ears — but your label can.
2. A Recognizable Online Presence
Not only can custom labels help you compete for valuable in-store shelving space, but it also helps you to promote your brand online. Customers browse through products online at a mile a minute, so it really pays to have a product label that will stand out as an icon. You can sell your product online and in-store with an eye-catching label.
3. A Quality Label Translating to a Quality Product
If you have a cheap label, customers assume you have a cheap product. Even if implicitly, customers process dulled colors, film and dye lines, and uneven spacing as low quality. Luckily, the inverse is also true. When customers see a vibrant, high-quality design, they assume your product also fits these characteristics.
We’ve worked with businesses of all sizes and products in our 40 years of business. Recently, we’ve helped many home brewers and winemakers to effectively label their products and complete for valuable shelf space.
About Cummins Label
Cummins Label is proud to offer not only high-quality label printing services, but also excellent customer service. We firmly believe that part of making a good label involves getting to know you and your business. After all, it’s easier to express the spirit of a product when we really understand it.
With over 40 years of experience in the business, Cummins Label can be your partner in all aspects of label printing, including conception, design, ordering, and production.
Call us today to see how Cummins Label can help you build brand awareness and grow your business.